Katrin Zulauf - Research Information System | University of Kassel

Dr. Katrin Zulauf

Research Areas

Business Economics

Academic background

Post-Doc. an der Universität Kassel

Doktorandin am Lehrstuhl Internationales Direktmarketing 2011-2014

Dipl.-Oec. Universität Kassel, 2009 (Diplom II)

Dipl.-Oec. Universität Kassel, 2007 (Diplom I)

Auslandsaufenthalt über das Erasmusprogramm in Umea, Schweden, 2005

Awards

2010	3. Platz beim 4th International Biennale on Commercial Negotiation Young Researcher Award, 2010
2010	Stipendium der Ursula-Rudolf-Lieberum-Stiftung zur Durchführung meines Forschungsvorhabens in China, 2010

Projects as Co-Investigator

01/2015 - 12/2017	Marketing Communication Innovativeness of European Entrepreneurs (Koordinationsmittel)
12/2014 - 08/2016	Marketing Communication Innovativeness of European Entrepreneurs

Publications

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2018	Petljak, K., Zulauf, K., Stulec, I., Seuring, S., Wagner, R., 2018. Green supply chain management in food retailing: survey-based evidence in Croatia. Supply Chain Management 2018, 1–15. https://doi.org/10.1108/SCM-04-2017-0133
2018	Wittkop, A., Zulauf, K., Wagner, R., 2018. How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence. Management Dynamics in the Knowledge Economy 6, 193–207. https://doi.org/ 10.25019/MDKE/6.2.01
2018	Sanchez Bengoa, D., Ganassali, S., Kaufmann, H.-R., Rajala, A., Trevisan, I., Van Berkel, G.J., Zulauf, K., Wagner, R., 2018. Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs. Journal of International Education in Business 2018, 27–42. https://doi.org/10.1108/JIEB-01-2017-0006
2017	Ehrhardt, C., Zulauf, K., Wagner, R., Sanchez Bengoa, D., Hermannsdóttir, A., Kaufmann, H.-R., 2017. Assessment of Usefulness of Communication Channels for European Entrepreneurs, in: 14th CIRCLE Conference (Hrsg.), Proceedings of the 14th CIRCLE Conference in Warsaw. CIRCLE Conference, Warsaw, S. TBD.
2017	Wittkop, A., Zulauf, K., Wagner, R., 2017. How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence, in: Zbuchea, A. (Hrsg.), Entrepreneurs. Entrepreneurship: Challenges and Opportunities for the 21st. Tritonic, Bucharest, S. 38–51.
2017	Raab, K., Zulauf, K., Wagner, R., 2017. Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty, in: EMAC (Hrsg.), Proceedings of the EMAC 46th Annual Conference. University of Groningen, Groningen, S. TBD.
2017	Zulauf, K., Wagner, R., Sanchez Bengoa, D., Kaufmann, H.-R., Trevisan, I., Cubero-Dubinskaya, E., Hagen, B., Ganassali, S., Papp, J., Berkel, J., van der Veen, G., Rajala, A., Hermannsdóttir, A., Zink, L., 2017. Report for Chambers of Commerce and Start-up Centres.
2016	Schlobohm, S., Zulauf, K., Wagner, R., 2016. A Review of Brand Love: Conceptual Considerations and Their Relevance for Business, in: Obal, M.W., Krey, N., Bushardt, C. (Hrsg.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer, Berlin, S. 343–348. https://doi.org/10.1007/978-3-319-11815-4_101
2016	Cubero-Dubinskaya, E., Hagen, B., Wagner, R., Zulauf, K., 2016. Exploring Country Institutional Profiles on Entrepreneurial Orientation, in: Mitra, J., Arzeni, S., Volpe, M. (Hrsg.), The Globalisation and Internationalisation of SMEs and New Ventures: Travels with Eclectic Charlie, Digital Mary, Networked Nadia and Impactful Shona. 15th IEF Conference, Venice, S. 162–178.
2016	Kovacs, D., Ürkmez, T., Brockhaus, D.B.T., Wagner, R., Zulauf, K., 2016. Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary, in: Brătianu, C., Zbuchea, A., Pînzaru, F., Leon, R.-D., Vătămănescu, E. (Hrsg.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary BusinessContemporary Business Environment. Tritonic, Bucharest, S. 383 – 394.

Lectures

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09/2017	Netzwerke von geflüchteten Entrepreneuren Diversity-Netzwerktreffen, Göttingen
06/2017	Marketing Concepts and Their Relevance at the BoP–Consolidating Research on Entrepreneurship to Alleviate Poverty EMAC (European Marketing Academy) Conference 2017, Groningen
05/2017	Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty EMAC 46th Annual Conference, Groningen
03/2017	Networks of escaped entrepreneurs: a survey concept to identify types and stages of networks Economic, Technological and Societal Impacts of Entrepreneurial Ecosystems, Augsburg
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation 15th IEF Conference, Venice
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation, in: J. Puck, T. Lindner and M. Putzhammer (eds.): Liabilities of Foreigness versus the Value of Diversity EIBA, Wien
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation EIBA 2016, Wien
11/2016	The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators 6th International Biennial on Negotiation, Paris
09/2015	BoP and Entrepreneurship: The Intersection of Two Research Path ECIE (European Conference on Innovation and Entrepreneurship), Genua
07/2013	The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? 26th European Conference on Operational Research, Rome