Christine Falkenreck - Forschungsinformationssystem | Universität Kassel - CONVERIS Forschungsinformationsystem

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Prof. Dr. Christine Falkenreck

Publikationen

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2018	Falkenreck, C., Wagner, R., 2018. Co-creation of value in the digital age: disruption management in B2B and B2G relationships, in: IMP (Hrsg.), IMP Conference 2018, Sri Lanka. S. 1–7.
2017	Schuster, O., Falkenreck, C., Wagner, R., 2017. A technology acceptance model for entrepreneurs, in: EMAC (Hrsg.), Proceedings of the EMAC 46th Annual Conference. University of Groningen, Groningen, S. TBD.
2017	Froch, K., Falkenreck, C., Wagner, R., 2017. Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model, in: Tianjin University of Science and Technology (Hrsg.), Proceedings of the IMP Asia Conference. Tianjin University of Science and Technology, Kuala Lumpur, S. TBD.
2017	Falkenreck, C., Wagner, R., 2017. The Internet of things – chance and challenge in industrial business relationships. Industrial Marketing Management 181–195. https://doi.org/10.1016/j.indmarman.2017.08.007
2016	Schuster, O., Falkenreck, C., Wagner, R., 2016. The acceptance of mobile payments in the German retail market, in: Constantin Brătianu, A.Z. (Hrsg.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business. Tritonic, Bucharest, S. 283 – 295.
2015	Falkenreck, C., Wagner, R., 2015. Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets, in: Diamantopoulos, A., Schlegelmilch, B.B., Wagner, U. (Hrsg.), Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets. European Marketing Academy (EMAC), Wien, S. 1–7.
2015	Schuster, O., Falkenreck, C., Wagner, R., 2015. Entrepreneurial Marketing in the Last Decade - A Literature Review, in: Dameri, R.P. (Hrsg.), Proceedings of the 10th European Conference on Innovation and Entrepreneurship. Academic Conferences and Publishing International, Reading, UK, S. 644–654.
2013	Falkenreck, C., Wagner, R., 2013. Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?, in: EMAC (Hrsg.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. TBD, Istanbul, S. TBD.
2011	Falkenreck, C., Wagner, R., 2011. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. Journal of Marketing Management 27, 225–242. https://doi.org/10.1080/0267257X.2011.545672
2010	Falkenreck, C., Wagner, R., 2010. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Corporate Reputation Review 13, 20–37.

Vorträge

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08/2019	'The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases' IMP annual conference, Paris
08/2019	The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases IMP annual conference, Paris
05/2019	Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases 48th EMAC, Hamburg
05/2019	Service-Dominant Logic in the Digital Age - Are Actors still Co-Designers and Creators of Value? 48th EMAC Annual Conference, Hamburg
09/2018	How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships IMP annual conference, Marseille
07/2018	B-to-B relationships and co-creation of value in the digital age - Quo vadis? Global Marketing Conference, Tokyo
2017	Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model the IMP Asia Conference, Kuala Lumpur
09/2016	The Interneto of things and customer apprehension in relationship marketing - a quantitative approach EMAC, Sarajevo
06/2013	Do Customer Club Memberships really Enhance Reputation, CustomerSatisfaction and Loyalty in B-to-B Relationships? 42nd EMAC Conference, Istanbul
11/2011	Broadening the View on Customers' Propensity to Leave a Relationship Colloquium Recht und Ökonomie, Kassel