Journal article
Intra-brand image confusion: effects of assortment width on brand image perception
Publication Details
Authors: | Grimm, M.; Wagner, R. |
Publication year: | 2021 |
Journal: | Journal of Brand Management |
Pages range : | 446-463 |
Journal acronym: | BM |
Volume number: | 28 |
Issue number: | 4 |
ISSN: | 1350-231X |
eISSN: | 1479-1803 |
DOI-Link der Erstveröffentlichung: |
