Journal article
Investigating the effect of perceived product portfolio innovativeness on consumers´ brand perceptions
Publication Details
Authors: | Spieth, P.; Röth, T.; Clauss, T.; Urhahn, C.; Killen, C. |
Publication year: | 2022 |
Journal: | IEEE Transactions on Engineering Management |
Pages range : | 1-14 |
ISSN: | 0018-9391 |
eISSN: | 1558-0040 |
DOI-Link der Erstveröffentlichung: |
