Conference proceedings article

How Digital Nudges Influence Consumers - Experimental Investigation in the Context of Retargeting



Publication Details
Authors:
Eigenbrod, L.; Janson, A.
Editor:
Association for Information Systems
Publisher:
Association for Information Systems
Place:
Atlanta, Georgia

Publication year:
2019
Pages range :
Research-in-Progress Papers. 50
Book title:
ECIS 2018 Proceedings




Authors/Editors

Last updated on 2023-27-12 at 12:37