Conference proceedings article
Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com
Publication Details
Authors: | Klaus, M.; Schwerdtfeger, J.; Wagner, R. |
Editor: | Helfer J, Nicolas J |
Place: | Nantes |
Publication year: | 2009 |
Pages range : | TBD |
Book title: | Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? |
Keywords
Direktmarketing im Wandel, proceedings
