Conference proceedings article
Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
Publication Details
Authors: | Honsel, L.; Klaus, M.; Wagner, R. |
Editor: | University EC |
Publication year: | 2011 |
Pages range : | 1-10 |
Book title: | Proceedings of Australia & New Zealand Marketing Academy 2011 Conference |
URN / URL: |
Keywords
Direktmarketing im Wandel, product line extension, social network analysis
