Journal article
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Publication year: | 2010 |
Journal: | Corporate Reputation Review |
Pages range : | 20-37 |
Volume number: | 13 |
ISSN: | 1363-3589 |
eISSN: | 1479-1889 |
