Journal article
An Internet-Based Approach to Environmental Scanning in Marketing Planning
Publication Details
Authors: | Decker, R.; Wagner, R.; Scholz, S. |
Publication year: | 2005 |
Journal: | Marketing Intelligence & Planning |
Pages range : | 189-199 |
Volume number: | 23 |
ISSN: | 0263-4503 |
eISSN: | 1758-8049 |
DOI-Link der Erstveröffentlichung: |
Keywords
journals, Wettbewerbsinteraktionen und Competitive Intelligence
