Contribution in edited book
Mobile Direct Marketing
Publication Details
Authors: | Wagner, R.; Klaus, M. |
Editor: | Unhelkar, B. |
Edition name or number: | 2 |
Publisher: | IGI |
Place: | Hershey |
Publication year: | 2008 |
Pages range : | 269 - 281 |
Book title: | Handbook of Research on Mobile Business |
URN / URL: |
Keywords
contributions, Direktmarketing im Wandel
