Conference proceedings article
Identifying Patterns of Consumer Response to Price Endings
Publication Details
Authors: | Wagner, R.; Beinke, K. |
Editor: | Estelami H, Maxwell S |
Place: | New York |
Publication year: | 2004 |
Pages range : | 94 - 107 |
Book title: | Proceedings of the 2004 Fordham University Behavioral Pricing Conference |
Keywords
proceedings, Quantitative Methoden der Marketingforschung
