Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing - Research Information System | University of Kassel

Bericht einer Institution, Forschungsbericht, Working Paper

Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing

Publication Details

Authors:

Wagner, R.; Falkenreck, C.

Place:

Universität Kassel

Publication year:

2009

Pages range :

TBD

Keywords

B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Direktmarketing im Wandel, Hofstede's scores, national culture, reputation transfer, structural model of reputation transfer, working-paper

Authors/Editors

Wagner, Ralf
Falkenreck, Christine