Contribution in edited book
Testing the Lag of Multiple Competitive Reaction
Publication Details
Authors: | Wagner, R. |
Editor: | Breivik, E.; A. W. Falkenberg; K. Gronhaug |
Place: | Norway |
Publication year: | 2001 |
Pages range : | TBD |
Book title: | "Rethinking European Marketing" Proceedings from the 30th EMAC Conference Bergen |
