Bericht einer Institution, Forschungsbericht, Working Paper
Environmental Scanning in Marketing Planning - An Internet-Based Approach
Publication Details
Authors: | Decker, R.; Wagner, R.; Scholz, S. |
Place: | Universität Bielefeld |
Publication year: | 2004 |
Pages range : | TBD |
Keywords
Wettbewerbsinteraktionen und Competitive Intelligence, working-paper