Contribution in edited book
Direct Marketing for Best-Agers: In Dialogue with Challenging Customers
Publication Details
Authors: | Parwoll, M.; Wagner, R. |
Editor: | Bornemeyer C, Schneider J |
Publisher: | Bock |
Place: | Bad Honnef |
Publication year: | 2011 |
Pages range : | 19-40 |
Book title: | Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport |
Keywords
contributions, Direktmarketing im Wandel
