Conference proceedings article
Marketing in Transition Economies: Lessons Learned from Russia
Publication Details
Authors: | Wagner, R. |
Editor: | Paterson, J.; Fraser, I.S. |
Place: | University of Abertay, Dundee |
Publication year: | 2004 |
Pages range : | TBD |
Book title: | Proceedings of the International Conference on Business Capacity Development and Economic Regeneration |
Keywords
cmp-project, contributed talk, foreign markets, Marketing-Interaktionen in verschiedenen Kulturen, organisational learning, Russia, speech