Conference proceedings article
Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication
Publication Details
Authors: | Decker, R.; Scholz, S.; Wagner, R. |
Editor: | Zani S, Cerioli A, Riani M, Vichi M |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2006 |
Pages range : | 23 - 30 |
Book title: | Data Analysis Classification and Forward Search |
Keywords
proceedings, Quantitative Methoden der Marketingforschung
