Contribution in edited book
The Number of Clusters in Market Segmentation
Publication Details
Authors: | Wagner, R.; Scholz, S.; Decker, R. |
Editor: | Baier, D.; Decker, R.; Schmidt-Thieme, L. |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2005 |
Pages range : | 157-176 |
Book title: | Data Analysis and Decision Support |
Keywords
contributions, Quantitative Methoden der Marketingforschung
