Conference proceedings article
Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
Publication Details
Authors: | Scholz, S.; Meißner, M.; Wagner, R. |
Editor: | Haasis, H.; Kopfer, H.; Schönberge, J. |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2006 |
Pages range : | 613-618 |
Book title: | Proceedings of OR 2005 |
Keywords
proceedings, Quantitative Methoden der Marketingforschung
