Contribution in edited book
Enhancing Target Group Selection Using Belief Functions
Publication Details
Authors: | Wagner, R.; Schwerdtfeger, J. |
Editor: | Fleischman, Bernhard; Borgwardt, Karl-Heinz; Klein, Robert; Tuma, Axel |
Publisher: | Springer |
Place: | Berlin Heidelberg |
Publication year: | 2009 |
Pages range : | 419-424 |
Book title: | Operations Research Proceedings 2008 |
Volume number: | Volume 2009 |
Keywords
belief functions, contributed talk, dempster-sharfer theory, direct marketing, loyality program, premium customer, rough sets, speech
