Conference proceedings article
Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
Publication Details
Authors: | Klaus, M.; Schwerdtfeger, J.; Wagner, R. |
Editor: | Schrader U, Thoresen VW |
Place: | Berlin |
Publication year: | 2009 |
Pages range : | 163-177 |
Book title: | Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action |
Keywords
Direktmarketing im Wandel, proceedings
