Contribution in edited book
Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
Publication Details
Authors: | Wagner, R. |
Editor: | Gaul, W.; H. Locarek-Junge |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 1999 |
Pages range : | 536-544 |
Book title: | Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization |
