Journal article
Information search behaviour and its determinants: the case of ethical attributes of organic food
Publication Details
Authors: | Zander, K.; Hamm, U. |
Publication year: | 2012 |
Journal: | International Journal of Consumer Studies |
Pages range : | 307–316 |
Volume number: | 36 |
ISSN: | 1470-6431 |
Keywords
Consumer behaviour, decision heuristics, Ethical consumerism, internet marketing
