Contribution in edited book
Dialogmarketing - Quo vadis?
Publication Details
Authors: | Mann, A.; Peters, K. |
Editor: | Gerdes, Jürgen; Hesse, Jürgen; Vögele, Siegfried |
Publisher: | Springer |
Place: | Wiesbaden |
Publication year: | 2013 |
Pages range : | 345-360 |
Book title: | Dialogmarketing im Dialog |
ISBN: | 978-3658019990 |
