Transport provider are facing the question
of how to adjust their service as part of an integrated service. For
the determination of potentials for different models of multimodal
tariffs, a survey was carried out among occasional and regular users of
public transport in the major city of Frankfurt am Main. 43 % of all
adults in Frankfurt have a mobility suitable for multimodal tariffs:
They are customers of public transport and require a car on an
occasional basis. Only a quarter of the customers using public transport
occasionally and one fifth of all regular customers are not interested
in ticketing solutions including more than conventional means of public
transport. Though, the preferences for content which is integrated in a
multimodal tariff, are heterogeneous. Consequently, the content
shouldn’t be predetermined but modularly built. This conclusion is
supported by conjoint analyses: Tariff combinations with selectable
contents provide higher benefits. From the customers’ point of view,
price strategies including the use of transportation services at a
discount are more valued than a limited use at no costs.