Conference proceedings article
How to Push Consumers' Intention to Adopt Alternative Fuel Vehicles - An Integrative Adoption Model
Publication Details
Authors: | Spieth, P. |
Editor: | Robinson, Leroy |
Publisher: | Springer |
Place: | Cham (Switzerland) |
Publication year: | 2012 |
Pages range : | 307 |
Book title: | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
ISBN: | 978-3-319-10911-4 |
eISBN: | 978-3-319-10912-1 |
DOI-Link der Erstveröffentlichung: |
