Conference proceedings article
Broadening the View on Customers` Propensity to Leave a Relationship
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Editor: | Odekerken-Schröder, G. |
Place: | Maastricht |
Publication year: | 2009 |
Pages range : | TBD |
Book title: | Building Bridges connects People |
Keywords
customer satisfaction index models, Direktmarketing im Wandel, innovativeness, propensity to leave a relationship, reputation
